We’ve been seeing the media partnership headlines between MTV Shuga & Gilmore Tee for more than a week now yes? Well it’s time to get the work started. The fifth season of the hit-drama show, MTV Shuga: Down South was licensed to the popular TV Host and Social Entrepreneur, Gilmore Tee as a means to further amplify the vital HIV prevention and sexual health story lines
This media partnership has been further consolidated by the announcement that African cinema giant, Ster Kinekor, will be screening MTV Shuga: Down South in Harare & Bulawayo over a twelve-week period commencing on Saturday 28th October at 12pm. One episode of MTV Shuga: Down South will be shown on a weekly basis at the SK105 Harare City Centre & Bulawayo Centre branches of Ster Kinekor. In line with MTV Shuga’s free-to-air television distribution mandate, each episode will be screened free of charge for the audience.
Executive Director of the MTV Staying Alive Foundation & Executive Producer of MTV Shuga, Georgia Arnold, had this to say:
We are thrilled that MTV Shuga: Down South is being used in such a varying range of media outlets across Zimbabwe. We know that MTV Shuga: Down South will make further strides in changing attitudes to HIV/AIDS prevention, use of contraception and other health and emotional issues relating to Zimbabwean youth
MTV Shuga Licensee & Ster Kinekor Brand Ambassador, Gilmore Tee, is the driving force behind the Zimbabwean cinema release of MTV Shuga: Down South.
This is such an exciting partnership we have created with Ster Kinekor in spreading the HIV/AIDS message that MTV Shuga carries. Viewers should come through in their numbers and be a part of this edutainment drama series
– Gilmore Tee
MTV Shuga has at its core, sexual and reproductive health messaging for young people, aimed at enabling them to make healthy lifestyle choices. The TV drama series is produced by the MTV Staying Alive Foundation and made possible by the Bill & Melinda Gates Foundation and supported by MTV Base Africa, as well as a host of other partners.
The much anticipated sixth season of MTV Shuga is currently in production in Nigeria and will feature performances from high profile acting talent including; Rahama Sadau, Shawn Faqua, Yakubu Mohammed & Bolanle Olukanni. MTV Shuga Naija will focus primarily on family planning, contraception, HIV prevention & sexual health education.
Make your way to the Harare and Bulawayo Ster Kinekor branches this Saturday for some interactive edutainment. Remember, tag a friend or two and together let’s learn and in turn share about sexual health.