Social media has for the past week been ablaze with what has come to be known as the Chicken Inn Love story. Basically it’s a love story of how one gentleman (Makhosana Mguni) proposed to his girlfriend of 6 years (Belinda Nyoni) at Chicken Inn Drive Through in Bulawayo on boxing day. Personally I am a sucker for love and admire the act without taking anything from the story, it’s a win. Unfortunately I can’t blog about romance (Believe me I tried for the past 3 years) so here are 4 lessons creatives can pick from Makhosana and Belinda’s love story.
There is no such thing as bad publicity
Yep, that’s right. When the story broke out, a couple of people tried to downplay it and make it look ‘cheap.’ But good thing about social media is this: there will always be someone who appreciates what you put out. In other words, there will always be a market for whatever you are selling. A lot of the time we are afraid to produce pieces of art because we are afraid of what people will think and/or say. We end up taking the safer route and being conservative with our content and in the process mess up a very good creative product. When creating, do it for you first then for the rest of the people, that way you know even if it doesn’t go well, you know you gave it your best shot.
When their picture started trended, I imagine their phones were buzzing, still are actually. Radio stations calling, family and friends texting, organisations and initiatives reaching out, everyone wanting to be part of the biggest love story in 2018. I’m sure when Makhosana proposed he knew there was a possibility of it blowing like it did. Creatives need to treat their projects like it’s the biggest project to hit the market. If you are producing a song, treat it like a masterpiece that will dominate the charts for the whole year; painting a picture, it should be hanged next to Picasso’s pieces; writing a book, will Tsitsi Dangarembga want to endorse it? These are the mindsets we need, to be ready for a blow up, 2019 is ours for the taking.
I’m following their social media accounts and wish them nothing but the best. 2019 started on a good note and I hope it continues to be like that. I saw a couple of images of them trying on their wedding outfits and I’m sure it’s going to be one of the best occasions. Likewise I challenge Zim Creatives to be alert for any opportunities and take advantage of whatever opportunities come their way swiftly. I really want to see us flourish in the industry.